traditional salesperson

How to Succeed at Sales: The Problem

As a buyer, what comes to mind when you think of the word, “Salesperson”?

Usually what comes to mind are things like… used cars, polyester suits, briefcases, and flip charts or PowerPoint presentations. Many people dislike dealing with salespeople, and some even shudder at the thought of being one. In our experience, more than half of the salespeople out there don’t like selling and work hard to avoid looking like a ”typical” salesperson. Few, if any, children grow up dreaming of being salespeople, yet it is the most common profession in the world. Why is that?

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