How Can You Succeed in Sales?
Now that we have a thorough understanding of the problem from last week’s post, let’s look at the solution. We call it the Sandler Selling System. It involves strategically developing your sales process to build trust, set up a mutually beneficial arrangement, qualify prospects as ideal clients, and demonstrate a unique value.
Imagine if you talked only to the absolutely correct people. Imagine having the best sales conversations possible with qualified prospects who wanted to talk to you. Imagine being invited, instead of begging for appointments. Imagine no longer wasting time or money on people who will not buy. We have a saying at Sandler, “Selling things people want to buy to people who have money and decision-making authority is not cheating!” It is the way sales should be…
Do you think it would be possible to actually sell more and sell more easily? Could you actually spend less time, money and energy on business development and enjoy more revenue and profit? When you stop trying to sell to everyone, you can actually invest time and effort to build real ideal client relationships with qualified prospects. You can work smarter instead of harder.