Measure What Matters in Your Content Marketing

I was interviewed for this expert roundup on content marketing. Learn how to measure what matters in marketing…

“Measuring your content marketing’s impact on your organization can be a tough challenge. Things like brand awareness, net promoter score, and engagement are not easy to measure and can be challenging to tie directly to increased revenue. At Sandler, we look at four different categories of metrics to determine the success of our content marketing plan. ”