6 Steps Towards Improved Sale and Marketing Alignment and Business Growth
Sales and marketing teams often seem to be locked in an endless battle over leads, tactics, and responsibility. Not only does this misalignment result in stress, but it can also tremendously impact the organization’s bottom line. B2B companies that have these disagreements are losing an average of 10 percent of their revenue per year. Conversely, organizations that figure out how to work together see a 36% higher customer retention and a 38% higher sales win rate.
Here are a few steps you can take to help your marketing and sales departments work better together for a smoother customer experience and to improve your company’s profitability.