The 4 Messages You Need to Start Closing More Deals from LinkedIn

It’s a fact — salespeople prefer making “warm calls” to “cold calls,” and they always will. Fortunately, if you’ve got a LinkedIn account and a few active connections, you’re in a good position to use the networking site to elicit powerful referrals that make a “warm” call a whole lot easier to execute.

Here are two strategies to consider.

Originally published on the Hubspot Sales Blog.