LinkedIn for Networking – Sandler Blog
Any professional can benefit from a strong LinkedIn profile and plan, but if you are interested in expanding your network or cultivating prospects, a presence on the busy site is a must. This professional network is just too big to ignore; according to the social media experts at MOZ, LinkedIn offers B2B businesses three times the conversion rate of other leading channels. Positioning yourself for success on LinkedIn means starting with a compelling profile, sharing relevant and useful content and joining industry groups and discussions. The best practices below are designed to help you establish a viable presence and build a network, or to enhance the presence you may already have on the site.