KC Business Mag

Social Networking: You are doing it wrong!

kc-business-articleYour marketing and sales people should work together to create the best social media strategy for your business.

Everyone is talking about how social networking is the next big thing to revolutionize the way we do business, but many people are struggling to figure out how exactly to make it work.

The problem stems from a fundamental shift as a result of social media. Just 10 years ago, things were pretty simple. Marketing was in charge of advertising messages sent out to an audience and making the phone ring, and sales was in charge of building relationships and converting those calls into revenue. Then social media entered the picture and this new marketing channel wasn’t like TV, radio, newspapers, direct mail, email blasts or anything else that had ever existed. Why? Because now the audience can talk back.

Read this business commentary I wrote for the KC Business Magazine: